Volvo rebrands

Mar 13, 12:24 AM

Design Bulletin :

The Swedish motor vehicle manufacturer has appointed branding agency Bite to develop its logo as part of a plan to elevate the marque’s iron symbol to give it the same level of prominence as the Volvo mark.

The changes to the logo are subtle, with the iron mark now more curved and thicker bevelled edges. The shape of the arrow has also been changed slightly. The blue of the “Volvo” script is retained, but the silver used for the iron mark is now a softer matt shade in an attempt to give it a more luxurious feel.

Now a days you can’t have an auto brand with no metal or brushed metal shinings/shadows and textures engraved in your identity. As the mediums change, meanings change, and the change of solid straightened cars to curved and 3d looking beauties—Volvo is taking the right turn, indeed.

For a rebrand after 75 years, it’s huge! Okay, now I’m waiting for the new models of Volvo’s cars with the new logo on them.